Director of idea development at Invisible Children, Inc. responded to the criticisms made of the video that went viral:
Jedediah Jenkins, director of idea development for Invisible Children, called the criticism “myopic” and said the film represented a “tipping point” in that it got young people to care about an issue on the other side of the planet that doesn’t affect them.
“The film has reached a place in the global consciousness where people know who Kony is, they know his crimes,” Jenkins said. “Kids know and they respond. And then they won’t allow it to happen anymore.”
—Source: The Washington Post